Personalization. Safety. Stickiness.

Why OEMs Are Losing the In-Car Experience and How Audio Might Be the Hidden Fix

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Today’s drivers don’t just want audio that plays music, they expect immersive, adaptive soundscapes that respond to who they are, where they’re going, and what’s happening around them. Yet most cabin audio systems still act like dumb amplifiers in an age of smart everything.

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The result?

‍A growing gap between what users expect and what most vehicles deliver. And it’s costing brands loyalty, safety scores, and competitive edge.

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Audio is No Longer Just a Feature. It's a Systemic UX Failure (or Win)

• 71% of drivers expect personalized experiences
• and 76% of those are willing to pay for them.
• But only 17% are satisfied with their current in-vehicle tech.
• Meanwhile, 750M music subs and 1.7B podcast listeners make vehicles the next big screen for the ears.

And here’s the kicker: audio is also becoming central to safety and regulation.

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With 97% of EVs now connected and governments investing in V2X, psychoacoustic cues like spatially rendered sirens can reduce distraction and reaction time.

But this only works if OEMs can bridge the software, connectivity, and embedded system challenges now.

If you are in this conundrum, don’t get left behind and look out for strong and meaningful partnerships. The ecosystem you build and the sooner you do it the fastest you will be at the top of those leaderboards. And remember, there are millions of cars out there.

From our expert engineering and business knowledge perspective, at Mavsotech, we’ve just released a whitepaper that pulls back the curtain on:

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✅ How AI, psychoacoustics, and connectivity are transforming audio into a driverco-pilot

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✅ Why OEMs must rethink audio as a core UX pillar, not an afterthought

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✅ What it really takes to build a future-proof audio stack fromDSP to cloud to seat-level tuning

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If you want to learn how Tier 1s and OEMs are moving from fragmentation to frictionless audio ecosystems you can now download our latest Advanced In Car Entertainment whitepaper.

👉 [Transforming the In‑Cabin Experience]

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Because the realbattle for brand loyalty. It’s not just on the dashboard. It’s in the soundscape.

And we are here tohelp you.

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